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Therefore, we want that or we do not want, but, mastering business, we should deal with uncertainty and the increased risk. The task of the original businessman, business executive of new type consists not in looking for business with obviously expected result, business without risk.

Strategy of sale and distribution. It is necessary to define as business it intends to bring the goods and services to the consumer. Whether will resort to own service of sale or dealers, distributors, intermediaries will be used?

Material types of losses are shown in unforeseen by the enterprise project additional expenses or a real loss of the equipment, property, production, raw materials, energy etc. In relation to everyone separate from the listed types of losses the units of measure are applicable Material types of losses are shown in unforeseen by the enterprise project additional expenses or a real loss of the equipment of property, production, raw materials, energy etc. In relation to everyone separate from the listed types of losses the units of measure, i.e. in physical units of weight, volume, the area, etc. are applicable.

In relation to the enterprise as base for determination of relative size of risk it is expedient to take the cost of fixed assets and current assets of the enterprise or the planned total costs of this type of business activity, meaning both the current expenses, and capital investments, or the settlement income (profit).

Besides, financial losses can be at short-reception or non receipt of money from the provided sources, at a non-return of debts, a non-payment the buyer of production delivered to it, reduction of revenue owing to reduction of prices of the realized productions and services.

Financial result - the final economic result of economic activity of the enterprise expressed in the form of profit. Profit - the major indicator characterizing activity of all staff of the enterprise.

Thus it is natural that with whom it is necessary to enter the economic relations, strive first of all for the benefit, and benefit of one can become damage to others. Besides the rival businessman in general is inclined to drive the opponent out of the market.

We will understand the risk arising at the any kinds of activity connected with production, goods, services, their realization, commodity-money, and financial operations, commerce, implementation of social and economic and scientific and technical projects as economic (enterprise).

The special place is taken by the losses of the businessman caused by dishonesty or insolvency of partners. The risk to be deceived in the transaction or to face insolvency of the debtor, irrevocability of a debt is unfortunately rather real.

At such approach in market economy it is possible to zatsya in general an eye out of business and idle. It is necessary not to avoid inevitable risk, and to be able to feel risk, to estimate its degree and not to pass out of admissible limits.

Labor losses represent the losses of working hours caused by casual, unforeseen circumstances. Labor losses are expressed in direct measurement in man-hours, man-days or simply working hours.